User Data

User information that makes them more useful to advertisers. User data may include age, gender, location, purchase intent, demographics, psychographics, status, previous purchases, etc. User data is generally associated with a UUID found in a cookie, rather than personally identifiable information. User data is separate from context data. It is often used interchangeably with segment data and audience data.

Literal Meanings of User Data

User:

Meanings of User:

Exploitative, (one who uses people, that is, treats people and looks at them in an unfair, selfish and/or unethical way).
In the basic law, 1st or 2nd above means or use. It is usually used in the singular when distant precedents and manuals are frequently reused. Modern law, protected from ambiguity, largely rejects the term.

Data:

Meanings of Data:

(plural: data) A measure of something on a scale that both the writer (person or device) and the reader (another person or device) can understand. The scale is set arbitrarily, e.g. 1-10 times one, 1-100 times 0.1, or just true or false, on or off, yes, no or maybe, etc.
(plural: data) A fact known by direct observation.
(plural: data) the starting point from which conclusions are drawn.
(plural: dates) A fixed reference point or coordinate system.